I am Andrés Felipe Tobón, a multidisciplinary professional who combines graphic design and software development with a clear business focus. I believe that the key to creating effective designs and digital products is understanding how a company works, its goals, and its actual needs. This allows me to develop functional, user-friendly experiences aligned with business objectives.
I am self-taught and committed to continuous learning, focused on creating digital solutions that not only look good but also work effectively.
Explore my professional background. Hover over or tap each company logo to discover the roles and responsibilities I held.
Explore my web projects, where I combine development, UX/UI design, and user experience to create functional, engaging digital solutions tailored to each business's needs.
E-commerce platform built with Next.js, Strapi, and PostgreSQL, using a database deployed on Neon and a CSS-based frontend. SEO implementation and performance optimization with Next.js help improve Google rankings and visibility across AI-powered search systems. WhatsApp integration on product pages makes it easier for customers to get in touch and ask questions.
Designed to provide a clear and engaging experience for users arriving from Google Ads. The page structure supports conversions and bookings while strategically presenting relevant information about the hotel, its services, and the guest experience.
Focused on attracting customers through Google Ads and organic SEO. The website provides an informative, conversion-oriented experience that makes it easier for visitors to explore services and book appointments.
3D Design
Technical drawings for each project. Explore every detail with the slider and enlarge the image to review views and dimensions.
Have an idea, a proposal, or a project in mind? Tell me what you need, and let's find the best solution together.
Social Media
Social media content creation, including stories, reels, and posts designed to connect each brand with its audience.